Guinness is the Official Beer of the RBS 6 Nations. The four-year partnership marks an ongoing commitment to international rugby and will see Guinness work closely with Six Nations Rugby Limited (SNRL) to ensure fans have an epic match day experience.
The new partnership will see Guinness build on its already strong presence in and around the Home Nations stadia, ensuring fans can celebrate great days out at the rugby whilst enjoying a great pint of the black stuff!
The brand is also continuing its commitment and promotion of responsible drinking by maintaining its designation as Official Responsible Drinking Partner of the RBS 6 Nations.
Accenture is the Official Technology Partner to the RBS 6 Nations Rugby Championship, a partnership that began in 2012 and runs through to 2017.
Central to the partnership is a range of technology initiatives that Accenture is delivering to help the RBS 6 Nations respond to the changing needs of its fan-base. Accenture created the Official RBS 6 Nations Mobile app to bring the Championship live to fans across the six nations and is also using its analytics expertise to provide deeper insight into the match data and bring fascinating rugby facts to life.
For the 2015 Championship, Accenture developed a wearable technology proof of concept to bring to life the fan experience of the future. This concept is being explored further for the 2016 Championship by creating a virtual reality experience for fans through Oculus Rift.
For more information on Accenture's sponsorship of the RBS 6 Nations, please visit: http://accenture.co.uk/rbs6nations
The first ever Home International Championship between England, Ireland, Scotland and Wales was in 1883, which also marks the time Tissot began making chronographs specifically designed to time sporting events. Since then, both have evolved and improved in skills and gained in popularity year after year.